Why Video Should be Apart of your Marketing Plans

Have you jumped on board to the online video marketing boat yet? If you own a small business or are a part of a business, you should know there is compelling evidence proving that online video marketing should be a major focus in your marketing plans for 2016.

With millions of viewers online, we are exposed to videos daily. Social media has become a huge part of how small businesses easily stay in touch with their customers. Sure, we are all watching the latest viral videos. But a lot of them are looking for advice on how to do something or how to make something work better. And a lot of view are looking to buy a service or product. These days we have so much at our disposal. If our fridge breaks, we don’t go to the phone book at look who has the biggest ad and call them to fix the fridge. We have Google. If something breaks, and we don’t have a top of mind company to call – we google it. over 80% of consumers do their research before making a buying decision. That means you have all the other businesses who are on google to compete with.

Videos on landing pages increase the average conversion rate by 87%. Videos express ideas quickly and are more visually stimulating than reading a whole bunch of text. This breaks the overwhelming clutter of online content in under a minute.

Posts on social media with video visuals result in over 94% more page visits than those without.

Since Google has bought YouTube, having a company with an active YouTube channel actually helps increase organic search results.

Retail site visitors who view video stay two minutes longer on average and are 64% more likely to purchase than other site visitors.

COMSCORE, 2010

Internet video traffic will be 69% of all global consumer Internet traffic in 2017.

CISCO, 2013

NEED A VIDEO FOR YOUR BUSINESS?

Why Video Should be Apart of your Marketing Plans for 2016

About the author: Justin Rickelman

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